Video for products that are
hard to explain
Some products demo themselves in ten seconds. Most don’t. If your value only becomes obvious after someone has understood three other things first, video is usually the cheapest way to get them there, provided it is built around the explanation rather than around the visuals.
Where video actually earns its budget
The honest answer is: not everywhere. A video on a pricing page rarely pays for itself. A video that replaces the twenty minutes a salesperson currently spends drawing on a whiteboard usually does, several times over.
The formats that work hardest are product explainers for software that is genuinely complex, founder and customer interviews that carry credibility text cannot, and short social cutdowns that give a longer piece somewhere else to live.
What we produce
Explainer Videos
Usually 60 to 120 seconds, built script-first. If the script doesn’t work read aloud, no amount of animation rescues it.
Brand Films
Longer-form pieces for the website, recruitment or a funding round, where the job is feeling rather than information.
Motion Graphics
Logo animation plus the system pieces, including lower thirds, transitions and end cards, so your team can keep producing without us.
Interview & Testimonial
On location or remote, with the remote workflow properly set up rather than a laptop webcam and hope.
Social-First Video
Vertical cuts, captioned, built for sound-off viewing rather than cropped from something else as an afterthought.
Podcast & Event
Full episode edits with clip packages for distribution, plus conference recaps and session recordings.
The script comes first
01
Script
We write and lock the script before anything else. A 90-second slot is roughly 210 to 230 words, and we read it aloud against a timer to prove it.
02
Storyboard
Frames and pacing agreed before production. Changes here are cheap; changes after this point are not.
03
Produce
Animation or shoot, depending on the piece. Remote interview setups are configured properly, not improvised.
04
Deliver
Every aspect ratio the destination needs, plus caption files, project files and footage. You can recut it in six months without us.
Complex products, real deadlines
B2B and SaaS companies whose product takes explaining. Teams with a conference, launch or funding milestone on the calendar.
Companies running a podcast or interview series who need a consistent edit rather than a different look every episode.
Footage that won't carry it
We take on post-only projects regularly, but if the source material won’t support what you are hoping for, we will tell you at the start rather than after the invoice.
Questions we get a lot
How long should an explainer video be?
For most B2B products, 60 to 120 seconds. That is roughly 150 to 230 words of narration at a comfortable pace. Longer works when the audience has already opted in, such as a sales follow-up or an onboarding sequence, but rarely on a homepage.
Do you shoot on location or work remotely?
Both. We shoot on location where the project needs it and run properly configured remote workflows where it does not, which matters for interview work with participants in different countries.
Do we get the raw footage and project files?
Yes. Footage, project files and exports are handed over on delivery. Nothing is retained behind our tools.
Can you edit video we have already shot?
Yes. Post-only projects are common, particularly for podcast series and conference footage. We will tell you honestly if the source material will not support what you are hoping for.
How many revision rounds are included?
Structured revision rounds are built into every scope at defined stages, covering script, storyboard and first cut. That gives feedback a clear place to land rather than arriving continuously.
The rest of what we do
Everything together on the services page, recent projects in our work, or tell us what you need.